Creative Strategy
I start with why. My strategy work begins by grounding in cultural insight, community research, and future-oriented thinking. I synthesize vision with feasibility—clarifying what success looks like, identifying long-term goals, and building pathways to get there. Whether launching a new initiative or reimagining a legacy platform, I define the north star and connect it to what's needed now.
Summary
The Expansion Series was a multi-pronged creative initiative designed and led by The Roux — a collective I co-founded to spotlight and support emerging Black artists in New York City. I oversaw the execution of multidisciplinary exhibitions, digital platforms, community-centered programming, and early-stage creative formats — all rooted in our commitment to experimentation, excellence, and cultural alignment.
My Role:
Co-Founder & Executive Producer
Building an Ecosystem for Emerging Black Artists in NYC
Project Overview
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Produced three large-scale exhibitions showcasing over 60 Black visual artists, fashion designers, photographers, filmmakers, and musicians.
Designed each event as a hybrid art gallery and community marketplace, featuring vendors, pop-up installations, and live performance.
Created immersive spatial experiences tailored to the artists’ medium, stories, and creative intentions.
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Launched a newsletter that featured in-depth artist interviews, NYC event listings, and accessible opportunities for emerging creatives.
Built a direct line between The Roux’s community and the broader creative ecosystem, increasing visibility for grassroots talent.
Established an early model for community-centered media built for and by Black artists.
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Hosted a digital series at the height of the pandemic to provide emotional and creative support to isolated artists.
Facilitated live virtual events, healing sessions, and conversations on navigating artistic practice through uncertainty.
Reaffirmed The Roux’s mission to support not just creative output, but the whole artist.
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Produced a monthly virtual gathering for Black women directors to share, critique, and build collective knowledge.
Created a confidential and generative space that prioritized peer learning, collaboration, and access to professional resources.
Helped connect a cohort of early-career directors with new production opportunities and mentorship.
Big Wins
Worked with 60+ multidisciplinary Black artists and vendors across events and platforms
Incubated key experiences that evolved into long-term programs, including Black Ass Comedy
Built a flexible ecosystem that combined in-person, digital, and community wellness programming
Created a launchpad for experimental formats that would go on to inform Nice Things and other cultural ventures
Positioned The Roux as a cultural engine and community catalyst for emerging Black artists in NYC
