Collaborative Design
I deeply believe in co-design, treating users not just as sources of perspective but as real partners and collaborators, empowering them to shape and influence the solutions we build together.
Designing Digitally Enabled Experiences for Caregivers
EmbraceRace
Challenge
Design innovative, digitally enabled experiences to help caregivers discuss race and racism with young children while leveraging existing content and building new networks.
My Role:
Principal Design Strategist – Led research synthesis, user insight & ideation workshops, prototype testing and team work planning.
Team members:
Lead Design Researcher
Product Design Consultant
Research Assistant
Project Overview
-
Deployed a survey of 100 caregivers via SurveyMonkey to identify high-value areas for ideation.
For each area, we generated a set key findings, design principles and analogous research to serve as inspiration for new concept ideas.
Facilitated 4 workshops with 14 caregivers, introducing design principles and adjacent examples to inspire creativity.
Guided individual ideation exercises and collaborative refinement of ideas with care givers and organization’s leadership.
-
Conducted 4 multi-factor prioritization sessions with 13 additional caregivers to evaluate and refine concepts.
Facilitated exercises like "Yes And…" to build out promising ideas into actionable prototypes.
-
Designed clickable prototypes in Figma and tested them with caregivers during co-creation sessions.
Captured real-time feedback and iterated on designs collaboratively in live co-development sessions with caregiviers.
Final iterated ideas were put through a final quantitative assessment of likelihood to use by care givers with an interest in topics of race and culture.
Project Highlights
-
![]()
Converted Survey Findings to Insights
Led the team in analyzing survey findings and converting them into actionable insights. Shared these insights with the client to gain alignment on the four primary areas of concept development to pursue.
-
![]()
Developed Design Principles
Collaborated with the product designer to establish design principles that guided the ideation phase. These principles ensured alignment with user and business goals.
-
![]()
Conducted Analogous Research
Gathered analogous research to inspire the ideation process. This research sparked creativity and informed the direction of ideation sessions with clients and users.
-
![]()
Facilitated Ideation Sessions
Led ideation sessions with clients and users. Collected top-ranked ideas, prioritized them, and created brief concept overviews for each. Prioritized these ideas against the established design principles.
-
![]()
Organized Co-Creation Workshops
Organized co-creation workshops with users to further refine and iterate on the top ideas. Presented low-fidelity, clickable prototypes that demonstrated core features and captured user feedback.
-
![]()
Prioritized and Iterated
Based on feedback from co-creation workshops, iterated on the prototypes and prioritized the final concepts. Used insights from the sessions to refine the direction of the product.
-
![]()
Created Product Briefs and Coordinated Development
Converted workshop insights into product briefs and updated prototypes. Coordinated with the development team to initiate the product creation process, ensuring the designs aligned with user needs and the product vision. There were 4 concepts developed in total (this is part of the brief for one of them).
