Go-To-Market & Growth Planning
I connect ideas to audiences with intention and precision. From brand positioning to campaign rollouts, I shape how creative work meets the world—and how it sustains itself. I build systems for launch, growth, and revenue through a blend of storytelling, paid media, ticketing, internal operations and external partnerships. My work ensures the energy we build doesn't just peak—it lasts.
Summary
Black Ass Comedy is a touring comedy series and cultural production platform that elevates emerging Black comedians and builds community around laughter, identity, and joy. I have overseen its growth from a single event to a multi-city touring brand with a robust performer network, strategic partnerships, digital infrastructure, and new creative extensions.
My Role:
Executive Producer
Expanding a Cultural Platform Through Touring, Partnerships, and Creative Business Strategy
Project Overview
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Led the development and execution of two completed and three upcoming five-city tours, each generating ~$10K in ticket sales.
Built a repeatable operations model for live touring events, including venue negotiation, talent coordination, documentation, and local promotion.
Scaled the brand’s live event model to ensure profitability, artist compensation, and audience retention.
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Built a six-city network of 40+ comedians, all paid for their performances — a rarity at this career stage.
Launched a six-month comedy residency in Washington, DC, supporting consistent stage time and brand-building for performers.
Oversaw the creative development of a digital short-form series to further expand audience reach and storytelling formats.
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Secured partnerships with NYU Tisch and the NYC Department of Youth and Community Development to connect with emerging creatives and provide paid experiential roles.
Created and executed a funding and grants strategy, resulting in one competition win and finalist status in three more totaling $20,000+ in potential funds.
Positioned Black Ass Comedy as both an economic opportunity platform and a creative pipeline.
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Lead all brand and campaign strategy, including city-specific rollouts, national campaigns, and tour branding.
Personally developed and managed the brand’s digital infrastructure, including Squarespace, Eventbrite, email newsletters, and audience databases.
Integrated digital tools with campaign strategy to automate promotion, ticketing, and audience engagement.
Created internal systems for marketing asset management, press outreach, and performance analysis.
Big Wins
Generated $30,000+ in ticket revenue over the first 12 months
Built a six-city talent network of 60+ comedians with paid performance opportunities
Secured strategic partnerships with major cultural and municipal institutions
Developed and currently managing full-stack digital marketing and ticketing system
Launched a DC based residency and have started a digital content series under the Black Ass Comedy brand
