Cross-Functional Creative Leadership
I lead creative teams through clarity, care, and momentum. I bring together artists, strategists, producers, and technologists—aligning across disciplines to turn bold ideas into beautifully executed work. I manage timelines, budgets, team dynamics, and stakeholder relationships to ensure creative vision is matched by operational excellence.
Summary
Future Camp is a three-day immersive experience designed to activate high school students as change makers in their communities. I led the creation and scaling of the program from concept to multi-city implementation—blending systems thinking, community-based research, rapid prototyping, and scalable product design to deliver a transformational program with consistent emotional and educational impact.
My Role:
Director of Product (Design)
Designing a Scalable Youth Transformation Experience Rooted in Systems Thinking
Project Overview
-
Used a systems thinking framework to design interventions that created durable transformation across identity, agency, and community.
Identified “magic moments” using rapid prototyping inspired by Tom Chi’s methodology, testing emotional high points with users before locking experience flow.
Defined a coherent emotional arc for participants—from curiosity to clarity to empowered action—that shaped every aspect of the experience.
-
Conducted 17 interviews with students, shadowed 4 top-performing Dream Directors, and reviewed years of internal IP to identify what made the original program impactful.
Complemented internal research with external analysis of rites of passage, peak performance frameworks, and self-actualization models.
Synthesized findings into three core insights: transformation is communal, challenge must be just beyond reach, and Gen Z is motivated by impact + self-knowledge.
-
Designed and tested 15+ digital and physical assets, including interactive card games, values discovery activities, and project launch kits.
Consolidated all tools into a single, streamlined asset: The Werqbook, improving usability, cost, and effectiveness across all pilot sites.
Ran 8 cycles of iteration across 8 cities, refining everything from content order to design layout based on student data and facilitator feedback.
-
Managed a national rollout of Future Camp across 8 cities, serving over 600 students.
Built cross-functional teams of facilitators, ops leads, researchers, and junior designers to support each event.
Implemented a continuous improvement system including post-event surveys, in-room observation, and asset usage data to support real-time iteration.
Big Wins
Scaled a high-touch transformational experience to 8 cities and 600+ students in under 12 months
Developed a fully integrated system of digital and physical tools, all designed to support deep student engagement
Created a model for iterative program design grounded in systems thinking and emotional insight
Reduced per-student delivery cost while improving quality through tool optimization
